Case studies

Field marketing examples built around real-world customer engagement.

These examples show the kind of campaign planning, staffing, deployment, and reporting Pacific Horizons Group provides for brands operating across retail, events, and local markets.

Selected work

Campaign outcomes across in-person brand experiences.

Retail Product Launch field marketing program

Consumer Goods

Retail Product Launch

+41%

Launch-Week Sell-Through

Pacific Horizons Group deployed trained demonstrators across priority retail locations to educate shoppers, support associates, and capture store-level feedback. The program included planning, staffing, training, field management, and structured reporting for client stakeholders.

National Sampling Campaign field marketing program

Food & Beverage

National Sampling Campaign

2.4M

Samples Distributed

A multi-state sampling program placed brand ambassadors in grocery stores, festivals, and high-traffic community events with daily recap reporting. The program included planning, staffing, training, field management, and structured reporting for client stakeholders.

Technology Expo field marketing program

Technology

Technology Expo

18K+

Qualified Conversations

Product specialists and booth staff supported a national expo presence with lead capture, demo scheduling, and executive hospitality support. The program included planning, staffing, training, field management, and structured reporting for client stakeholders.

Automotive Roadshow field marketing program

Automotive

Automotive Roadshow

63

Market Activations

A traveling field team managed guest flow, vehicle education, appointment capture, and local event coordination across regional markets. The program included planning, staffing, training, field management, and structured reporting for client stakeholders.

Store Opening Campaign field marketing program

Retail

Store Opening Campaign

+32%

Opening Weekend Foot Traffic

Street teams, greeters, and promotional staff created local awareness, supported grand-opening logistics, and helped convert visitors into customers. The program included planning, staffing, training, field management, and structured reporting for client stakeholders.

Field marketing consultation

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